Project case study 6: Competitions
Main leisure complex
1. Morecambe Promenade Competition 2005:
This competition encouraged ideas for the former Bubbles site
and environs adjacent the Midland Hotel. The practice’s entry
proposed a mixed use comprising apartments, shops, a museum of
comedy, a leisure complex and a viewing tower to replace the
existing Polo Tower. The emphasis of the design was to create
something iconic, which would reflect in some ways the
architecture of the 30’s Midland Hotel, currently under
refurbishment by Urban Splash. The proposed architecture
employed a bold use of circular forms and solid surfaces
punctuated with openings to reflect the art deco of the Midland
and other buildings in this area of Morecambe.
2. Water Embassy, Namibia, Southern Africa, 2006:
A competition to invent an embassy building for dealing with the
anticipated world water shortage crisis in the future. The entry
comprised a series of highly insulated dome shaped structures
which would reflect the intense sunlight and provide a
comfortable environment inside. The form would present itself as
an oasis in an otherwise stark landscape.

Residential quarters
Birds-eye view of apartments
Street view of apartments
Perspective of water embassy
Birds-eye view of water embassy